Web Analytics Specialist jobs are often entry-level and can lead to a role as a Web Analytics Manager.
Requires proficiency in market research and analysis.
Successful candidates must have excellent knowledge of web analytics tools such as Google Analytics.
A degree in marketing analytics or a related field is required.
Typical duties of a web analytics specialist
- Analyzing a website's key performance metrics and competitive trending
- Creating forecasts using operational and statistical tools and models
- Directing queries and analyzing databases and logs to produce daily, weekly and monthly reports
- Making recommendations regarding process improvements and helping develop performance policies and procedures