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            Web Analytics Specialist

            Job description

            Web Analytics Specialist jobs are often entry-level and can lead to a role as a Web Analytics Manager.

            Requires proficiency in market research and analysis.

            Successful candidates must have excellent knowledge of web analytics tools such as Google Analytics.

            A degree in marketing analytics or a related field is required.

            Typical duties of a web analytics specialist

            • Analyzing a website's key performance metrics and competitive trending
            • Creating forecasts using operational and statistical tools and models
            • Directing queries and analyzing databases and logs to produce daily, weekly and monthly reports
            • Making recommendations regarding process improvements and helping develop performance policies and procedures
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